The Gübelin “Ciccolatone” ref.2029 in platinum is an exceptionally rare and architecturally bold wristwatch from the golden age of mid-century Swiss watch design. Produced in the 1950s and retailed exclusively by the prestigious Swiss house Gübelin, this timepiece combines avant-garde case geometry with understated elegance, resulting in a highly coveted collectible timepiece.

Named for its resemblance to a bar of chocolate, the “Ciccolatone” nickname refers to the large, rectangular case with wide, pairing with its unique shaped lugs that give the watch its iconic, chunky appearance. In platinum — an exceedingly rare metal for this model — the reference 2029 takes on an even more commanding and luxurious presence.

Gübelin, known for its refined taste and small production volumes, reserved platinum cases for only its most exclusive offerings. The Ciccolatone ref. 2029 in platinum is thus a rare combination of bold design, precious metal, and independent Swiss craftsmanship. It stands as a compelling alternative to more mainstream dress watches of the era, appealing to collectors drawn to both rarity and sculptural elegance.

Inside the watch is powered by a high-grade manual-winding movement, often sourced from top-tier Swiss ébauche makers and custom-finished for Gübelin. The movement is housed beneath a snapback caseback, like a lot of watches from the 50s, with the platinum case typically hallmarked discreetly between the lugs or on the back.